Hard Finds. Found Easy.
Helping booth owners showcase and sell more.
In the FoundEtc Explore app, you get your own shareable vendor page that showcases your items across every booth you run, even across multiple vendor malls. More visibility, more foot traffic, more sales, without changing how you work.
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Take photos, instant inventory
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Your items, now discoverable
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No spreadsheets required
Your own storefront
Your items deserve more than a walk-by
Shoppers already love the thrill of the hunt. The problem is they can’t find you when they’re looking for something specific. Your vendor page fixes that.
- A shareable vendor profile with your name, vibe, and the types of items you carry
- Searchable item listings generated from your shelf/booth photos
- Where to find you, including booth details and each market/location you sell in
- A simple link you can use everywhere (social bio, marketplace listings, business card
Think of it like a mini website that updates itself every time you refresh your booth photos.
Spotlight on Your Booth
You are the reason shoppers show up
Some markets have big audiences. Some are more under the radar. Either way, FoundEtc helps your booth stand on its own. We flip the script by giving you a vendor page that carries the same weight and polish as the brick-and-mortar locations because it’s your items shoppers are searching for.
- You’re discoverable like a destination. Shoppers can land on your item from search results, not just the market’s page.
- Your brand travels with you. Sell at one vendor mall today and another next month—your presence stays consistent.
- More visibility without a storefront. You get a real profile that feels as legitimate as a retail shop page.
- Clear wayfinding to your booth. Shoppers still get "where to find it" details (market + booth), so discovery turns into visits.
How FoundEtc Works
Snap Photos
Take a few quick photos of your booth, shelves, racks, or item groupings. No manual data entry.
FoundEtc Magic
Our system detects and identifies individual items, automatically adding titles, descriptions, and category tags. Vendors can edit or enhance listings as they like—it’s flexible and fast.
Get Found
Your items become searchable in the Explore app, and your vendor page becomes a link you can share to drive shoppers straight to you.
Set it up once. Refresh in minutes
Designed for how vendors actually sell.
- No POS required. This is discovery and visibility, not checkout.
- Sell one-of-ones without the overhead. Your inventory changes fast. So does your page.
- Bring shoppers with a plan. People arrive already looking for what you have.
- Make slow movers visible again. Items get rediscovered through search.
- Look legit instantly. A clean vendor page builds trust, even if you’re a "weekend vendor."
- Use your link everywhere. Social, marketplace listings, email, QR code at the booth.
Your brand
Multiple booths? Multiple markets? Still one vendor brand.
If you sell in more than one place, you shouldn’t have to rebuild your presence each time. FoundEtc can roll your inventory and visibility into one vendor profile, while still guiding shoppers to the right booth and location.
Frequently Asked Questions
Do I have to list every item manually?
No. You upload photos of your booth/shelves and we generate item listings from there. You can edit details if you want, but you don’t have to.
My inventory changes constantly. Will my page be out of date?
FoundEtc is designed for fast-changing resale inventory. Refresh with new photos every few weeks and we update what’s new, what’s gone, and each item’s “last seen” date.
Can shoppers buy through the app?
Not. FoundEtc is focused on helping shoppers discover what’s available and then buy in person, driving foot traffic and supporting our local economy. You can opt-in to allow sellers to message you.
What if I sell in multiple vendor malls?
That’s a perfect fit. One vendor profile can represent multiple booths and locations, so shoppers can still find you without needing to know where you’re set up.
Why FoundEtc?
Because secondhand shouldn’t mean second-best. FoundEtc was created to make resale shopping easier, more joyful, and more sustainable—for everyone.
We help shoppers find what they’re looking for (or something even better), while helping local vendors get discovered and grow their business. It’s all about supporting the circular economy, celebrating the charm of pre-loved items, and keeping resale thriving in a modern world.
Is there a free option?
Yes. There’s a free tier to get started, with paid options for advanced features like deeper analytics. As a brand new platform, we are working with sellers to determine an appropriate monthly subscription price.